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7 identical locomotives were built. LIVE adopted an in-house serial production process to ensure every bar came out 100% the same.

Oktoberfest

Client: Brasil Kirin (Heineken)

Agency: Morebass

Location: Germanic Village - Blumenau

When: October 2017

Sponsor of the mega-event for the third consecutive year, Eisenbahn, a brewery from there, parks in the complex with the proposal to transform the place into a large train station. Under the theme “Estação Eisenbahn”, the idea was to honor the history of the brand, which turned 15 this year, and the city, recognized in 2017 as the Brazilian Capital of Beer, through elements spread across the four pavilions. The ten bars of the official brewery, for example, take the form of locomotives, equipped with details, while the windows display images of sights in Blumenau.

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Rua Afonso Desidério, 280
Taboão da Serra
São Paulo - Brasil
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